| Channel | Net price before tax | Amortized packed cost | Cash packed cost | Selling/fulfillment | Return reserve | Lifetime cloud reserve | Contribution | Annual units to cover allocated fixed cost | Basis |
|---|---|---|---|---|---|---|---|---|---|
| Own website | 24 | 5.783333 | 4.45 | 4.72 | 1.2 | 0 | 12.296667 | 976 | Invented fees, not current channel terms; excludes acquisition and founder pay |
| Hardware wholesale | 13.2 | 5.783333 | 4.45 | 1 | 1.2 | 0 | 5.216667 | 2301 | Invented fees, not current channel terms; excludes acquisition and founder pay |
| Amazon merchant fulfillment | 24 | 5.783333 | 4.45 | 8.6 | 1.2 | 0 | 8.416667 | 1426 | Invented fees, not current channel terms; excludes acquisition and founder pay |
Sample — fictitious company. All numbers and people are invented scenario assumptions. This is draft concept paperwork; no physical testing, customer evidence, certification, filing or sign-off has occurred.