| Project | Product revision | Sheet revision | Prepared by | Date | Target market / jurisdiction | Decision being prepared | Sheet | Lead | Item ID | Question | Evidence to record | Answer / assumption | Explanation | Status | Evidence / exact revision / URL and date | Owner | Next action | Reviewer / review date | Not-applicable reason | Source guidance URLs |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Basic | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Sales, price and the money left per unit | The funding role | ECONOMICS-01 | What will the customer pay, and what will we actually receive? | Retail price excluding sales tax, discounts and refunds, and wholesale sell-in price. For marketplaces distinguish sales revenue from cash payouts after withheld fees; deduct those fees only once. Model direct, marketplace, retailer, distributor and licensing routes separately. | MSRP $24; hardware sell-in $13.20; website 3% and Amazon 15% invented fee assumptions, not verified schedules | Scenario proposal; no observations or approvals inferred. MSRP $24; hardware sell-in $13.20; website 3% and Amazon 15% invented fee assumptions, not verified schedules | estimate — unvalidated | data/products/basic/; concept C1; no external evidence | Sam Reed | Collect the evidence requested in this question before its dependent gate; target 2026-12-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | sba; amazon-pricing |
| Basic | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Sales, price and the money left per unit | The funding role | ECONOMICS-02 | How many will we sell over a stated period? | Units by channel and timing, evidence, confidence and sensitivity. Reconcile production orders, inventory and returns with sell-through; unsold stock is not revenue. | Annual 3000 unit base is manufacturing sensitivity only; downside half, upside double; no demand evidence | Scenario proposal; no observations or approvals inferred. Annual 3000 unit base is manufacturing sensitivity only; downside half, upside double; no demand evidence | estimate — unvalidated | data/products/basic/; concept C1; no external evidence | Sam Reed | Collect the evidence requested in this question before its dependent gate; target 2026-12-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | sba; amazon-pricing |
| Basic | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Sales, price and the money left per unit | The funding role | ECONOMICS-03 | What does one acceptable unit cost at each realistic quantity? | Dated quote versus estimate; materials, bought parts, assembly, packaging, inspection, scrap and yield. Keep one-time tooling separate; show any amortization assumption. | Packed amortized cost $5.7833 at 3000/year for 3 years; full breakdown in cost-sheet; low volume doubles tooling amortization | Scenario proposal; no observations or approvals inferred. Packed amortized cost $5.7833 at 3000/year for 3 years; full breakdown in cost-sheet; low volume doubles tooling amortization | estimate — unvalidated | data/products/basic/; concept C1; no external evidence | Sam Reed | Collect the evidence requested in this question before its dependent gate; target 2026-12-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | sba; amazon-pricing |
| Basic | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Sales, price and the money left per unit | The funding role | ECONOMICS-04 | What does it cost to get that unit ready to sell? | Inbound freight, duty/tariff where applicable, broker fees and receiving. Define landed cost and included items consistently; record currency, trade terms and quote date. | Carton/manual and assembly included in packed cost; shipping damage testing remains planned | Scenario proposal; no observations or approvals inferred. Carton/manual and assembly included in packed cost; shipping damage testing remains planned | estimate — unvalidated | data/products/basic/; concept C1; no external evidence | Sam Reed | Collect the evidence requested in this question before its dependent gate; target 2026-12-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | sba; amazon-pricing |
| Basic | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Sales, price and the money left per unit | The funding role | ECONOMICS-05 | What other costs happen when we sell one? | Channel fees, fulfillment/storage, outbound freight, sales commissions, promotion/advertising, payment fees, returns, warranty and chargebacks where applicable. Mark items already included to avoid double counting. | Selling/fulfillment, 5% return reserve, and lifetime cloud reserve are explicit in channel-economics; acquisition and founder pay excluded | Scenario proposal; no observations or approvals inferred. Selling/fulfillment, 5% return reserve, and lifetime cloud reserve are explicit in channel-economics; acquisition and founder pay excluded | estimate — unvalidated | data/products/basic/; concept C1; no external evidence | Sam Reed | Collect the evidence requested in this question before its dependent gate; target 2026-12-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | sba; amazon-pricing |
| Basic | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Sales, price and the money left per unit | The funding role | ECONOMICS-06 | What margin and contribution remain? | Gross margin = (our net sales − consistently defined cost of goods sold) / our net sales. Contribution = our net sales − all variable costs. Markup = (selling price − cost) / cost. Name whose margin each number describes. | Contributions: Own website $12.30; Hardware wholesale $5.22; Amazon merchant fulfillment $8.42 | Scenario proposal; no observations or approvals inferred. Contributions: Own website $12.30; Hardware wholesale $5.22; Amazon merchant fulfillment $8.42 | estimate — unvalidated | data/products/basic/; concept C1; no external evidence | Sam Reed | Collect the evidence requested in this question before its dependent gate; target 2026-12-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | sba; amazon-pricing |
| Basic | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Sales, price and the money left per unit | The funding role | ECONOMICS-07 | How many units cover fixed costs, and when does cash run short? | List period fixed costs such as rent, salaried/admin costs, insurance and fixed advertising/storage; split mixed costs into fixed and variable parts. Break-even units = period fixed costs / positive contribution per unit, rounded up; no finite break-even if contribution is zero or negative. Combined products/channels need an assumed sales mix. Track deposits, tooling, inventory, payment delays, taxes, debt service and reserve separately from accounting profit. | Allocated annual fixed costs $12000; break-even shown by channel; company downside cash forecast excludes all revenue | Scenario proposal; no observations or approvals inferred. Allocated annual fixed costs $12000; break-even shown by channel; company downside cash forecast excludes all revenue | estimate — unvalidated | data/products/basic/; concept C1; no external evidence | Sam Reed | Collect the evidence requested in this question before its dependent gate; target 2026-12-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | sba; amazon-pricing |
| Basic | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Sales, price and the money left per unit | The funding role | ECONOMICS-08 | Which assumptions could make this unattractive? | Test lower realized price/volume, higher freight/returns/advertising and slower collections. Record minimum acceptable contribution, peak cash need and the next quote or customer test. | Volume half, component cost +20%, doubled returns and unverified channel deductions can erase margin; no tooling until scenario review | Scenario proposal; no observations or approvals inferred. Volume half, component cost +20%, doubled returns and unverified channel deductions can erase margin; no tooling until scenario review | estimate — unvalidated | data/products/basic/; concept C1; no external evidence | Sam Reed | Collect the evidence requested in this question before its dependent gate; target 2026-12-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | sba; amazon-pricing |
Sample — fictitious company. All numbers and people are invented scenario assumptions. This is draft concept paperwork; no physical testing, customer evidence, certification, filing or sign-off has occurred.