The Better Mouse Trap Co. / sample paperwork

Basic — New product development: the project review

Sample — fictitious company

Sample — fictitious company. All numbers and people are invented scenario assumptions. This is draft concept paperwork; no physical testing, customer evidence, certification, filing or sign-off has occurred.

BasicRevision C12026-10-24sample-draft8 entries
Basic — New product development: the project review
ProjectProduct revisionSheet revisionPrepared byDateTarget market / jurisdictionDecision being preparedSheetLeadItem IDQuestionEvidence to recordAnswer / assumptionExplanationStatusEvidence / exact revision / URL and dateOwnerNext actionReviewer / review dateNot-applicable reasonSource guidance URLs
BasicC11Sample preparation utility2026-10-24U.S. adults; Wisconsin illustrative baseNext private feasibility gateNew product development: the project reviewb-project-managerPROJECT-01Who will use it, who pays, and what problem is worth solving?Name the user, buyer, task, alternatives and evidence from actual conversations. Separate founder beliefs from observations.Adult homeowners are users/buyers; manual checking and reluctance to kill are unvalidated needsScenario proposal; no observations or approvals inferred. Adult homeowners are users/buyers; manual checking and reluctance to kill are unvalidated needsestimate — unvalidateddata/products/basic/; concept C1; no external evidenceSam ReedCollect the evidence requested in this question before its dependent gate; target 2026-12-15Not reviewed — no review dateApplicable planning question; any unchosen route is explicitly described in answernist-development; sba
BasicC11Sample preparation utility2026-10-24U.S. adults; Wisconsin illustrative baseNext private feasibility gateNew product development: the project reviewb-project-managerPROJECT-02What are we making, and what is outside the first version?Concept revision, intended use, must-have outcomes, exclusions and measurable success criteria where known.Basic C1: Standard mechanical catch-and-release trap for one mouse; manual checks and manual release. No disease-control claims; no child use; no export launchScenario proposal; no observations or approvals inferred. Basic C1: Standard mechanical catch-and-release trap for one mouse; manual checks and manual release. No disease-control claims; no child use; no export launchestimate — unvalidateddata/products/basic/; concept C1; no external evidenceSam ReedCollect the evidence requested in this question before its dependent gate; target 2026-12-15Not reviewed — no review dateApplicable planning question; any unchosen route is explicitly described in answernist-development; sba
BasicC11Sample preparation utility2026-10-24U.S. adults; Wisconsin illustrative baseNext private feasibility gateNew product development: the project reviewb-project-managerPROJECT-03How many might we sell, at what price, through which channel and by when?Low/base/high units by month or quarter, geography and channel. Show prospects × purchase rate × units or stores × units per store per week × weeks. Record assumptions and capacity limits; market size is not a sales forecast.Annual low/base/high 1500/3000/6000 units are cost sensitivities; target $24; website then 5 hardware stores then Amazon; drone commercial forecast 0Scenario proposal; no observations or approvals inferred. Annual low/base/high 1500/3000/6000 units are cost sensitivities; target $24; website then 5 hardware stores then Amazon; drone commercial forecast 0estimate — unvalidateddata/products/basic/; concept C1; no external evidenceSam ReedCollect the evidence requested in this question before its dependent gate; target 2026-12-15Not reviewed — no review dateApplicable planning question; any unchosen route is explicitly described in answernist-development; sba
BasicC11Sample preparation utility2026-10-24U.S. adults; Wisconsin illustrative baseNext private feasibility gateNew product development: the project reviewb-project-managerPROJECT-04What evidence says someone will buy it?Dated interviews, observed problems, price tests, pilots, orders or other evidence. Distinguish interest, nonbinding intent, paid orders and repeat sales.No interviews, price tests, orders or repeat customers; market-evidence is an explicit none recordScenario proposal; no observations or approvals inferred. No interviews, price tests, orders or repeat customers; market-evidence is an explicit none recordestimate — unvalidateddata/products/basic/; concept C1; no external evidenceSam ReedCollect the evidence requested in this question before its dependent gate; target 2026-12-15Not reviewed — no review dateApplicable planning question; any unchosen route is explicitly described in answernist-development; sba
BasicC11Sample preparation utility2026-10-24U.S. adults; Wisconsin illustrative baseNext private feasibility gateNew product development: the project reviewb-project-managerPROJECT-05What must be learned before the next investment?Open customer, IP, safety, technical, cost and channel risks; one next experiment, owner, finish condition and capped budget.Prove Capture door and ventilation with surrogates before tooling; cap next feasibility work at $15000Scenario proposal; no observations or approvals inferred. Prove Capture door and ventilation with surrogates before tooling; cap next feasibility work at $15000estimate — unvalidateddata/products/basic/; concept C1; no external evidenceSam ReedCollect the evidence requested in this question before its dependent gate; target 2026-12-15Not reviewed — no review dateApplicable planning question; any unchosen route is explicitly described in answernist-development; sba
BasicC11Sample preparation utility2026-10-24U.S. adults; Wisconsin illustrative baseNext private feasibility gateNew product development: the project reviewb-project-managerPROJECT-06What are the milestones and dependencies?Concept review → feasibility and economics → prototype/user evidence → production readiness → launch → post-launch review. Tailor the sequence; do not imply every gate is already passed.G0 concept → G1 mechanism → G2 user/welfare → G3 freeze → G4 pilot → G5 launch; no gate has real sign-offScenario proposal; no observations or approvals inferred. G0 concept → G1 mechanism → G2 user/welfare → G3 freeze → G4 pilot → G5 launch; no gate has real sign-offestimate — unvalidateddata/products/basic/; concept C1; no external evidenceSam ReedCollect the evidence requested in this question before its dependent gate; target 2026-12-15Not reviewed — no review dateApplicable planning question; any unchosen route is explicitly described in answernist-development; sba
BasicC11Sample preparation utility2026-10-24U.S. adults; Wisconsin illustrative baseNext private feasibility gateNew product development: the project reviewb-project-managerPROJECT-07Who owns each result and decision?Named responsible people/assistants, exact inputs and revisions, agreed review participants and dates only when agreed.Alex Meadow owns budgets; Sam Reed owns technical evidence; independent specialists review safety; no real appointmentsScenario proposal; no observations or approvals inferred. Alex Meadow owns budgets; Sam Reed owns technical evidence; independent specialists review safety; no real appointmentsestimate — unvalidateddata/products/basic/; concept C1; no external evidenceSam ReedCollect the evidence requested in this question before its dependent gate; target 2026-12-15Not reviewed — no review dateApplicable planning question; any unchosen route is explicitly described in answernist-development; sba
BasicC11Sample preparation utility2026-10-24U.S. adults; Wisconsin illustrative baseNext private feasibility gateNew product development: the project reviewb-project-managerPROJECT-08Should we go, revise, hold or stop?Evidence reviewed, decision author/date, unresolved conditions, authorized next work and links to the exact released files. Revisit downstream sheets when an input changes.Recommend private feasibility only; hold tooling and launch until critical tests, welfare and regulatory questions closeScenario proposal; no observations or approvals inferred. Recommend private feasibility only; hold tooling and launch until critical tests, welfare and regulatory questions closeestimate — unvalidateddata/products/basic/; concept C1; no external evidenceSam ReedCollect the evidence requested in this question before its dependent gate; target 2026-12-15Not reviewed — no review dateApplicable planning question; any unchosen route is explicitly described in answernist-development; sba