| Topic | Scenario finding | Evidence strength | Next validation |
|---|---|---|---|
| Segment | Adult homeowners | Hypothesis only | 20 independent problem interviews; separate user and buyer |
| Current alternative | Manual reusable trap checks, exclusion and professional service | No market search performed | Document last infestation, time, method and actual spend |
| Price | $24 target; no willingness-to-pay data | Invented target | 10 blinded price/offer tests after IP review |
| Forecast | Low/base/high 1500/3000/6000 annual units as cost sensitivity; not demand evidence | Assumption only | Website visits × conversion and store sell-through pilot |
| Stop signal | Any unacceptable welfare failure or negative viable-channel contribution | Proposed gate | Fix design or discontinue feature before tooling |
Sample — fictitious company. All numbers and people are invented scenario assumptions. This is draft concept paperwork; no physical testing, customer evidence, certification, filing or sign-off has occurred.