| Channel | Net price before tax | Amortized packed cost | Cash packed cost | Selling/fulfillment | Return reserve | Lifetime cloud reserve | Contribution | Annual units to cover allocated fixed cost | Basis |
|---|---|---|---|---|---|---|---|---|---|
| Own website | 1499 | 740.0 | 540 | 109.97 | 74.95 | 24 | 550.08 | 182 | Invented fees, not current channel terms; excludes acquisition and founder pay |
| Hardware wholesale | 824.45 | 740.0 | 540 | 35 | 74.95 | 24 | -49.5 | No break-even at negative contribution | Invented fees, not current channel terms; excludes acquisition and founder pay |
| Amazon merchant fulfillment | 1499 | 740.0 | 540 | 304.85 | 74.95 | 24 | 355.2 | 282 | Invented fees, not current channel terms; excludes acquisition and founder pay |
Sample — fictitious company. All numbers and people are invented scenario assumptions. This is draft concept paperwork; no physical testing, customer evidence, certification, filing or sign-off has occurred.