| Project | Product revision | Sheet revision | Prepared by | Date | Target market / jurisdiction | Decision being prepared | Sheet | Lead | Item ID | Question | Evidence to record | Answer / assumption | Explanation | Status | Evidence / exact revision / URL and date | Owner | Next action | Reviewer / review date | Not-applicable reason | Source guidance URLs |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mouse Hotel | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Customer evidence, marketing and launch | The marketing role | LAUNCH-01 | Who is the first customer and why will they switch? | Narrow segment, use case, alternatives, differentiated benefit and evidence from interviews/tests. | Small-property managers; reusable live capture is differentiation hypothesis, not observed switching behavior | Scenario proposal; no observations or approvals inferred. Small-property managers; reusable live capture is differentiation hypothesis, not observed switching behavior | estimate — unvalidated | data/products/hotel/; concept C1; no external evidence | Jordan Vale | Collect the evidence requested in this question before its dependent gate; target 2027-02-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | ftc-advertising; sba; gs1-barcodes |
| Mouse Hotel | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Customer evidence, marketing and launch | The marketing role | LAUNCH-02 | Which offer and price have we tested? | Actual experiment, audience, price, offer, budget, duration and success measure. Separate paid conversion and repeat use from views/likes or expressions of interest. | $129 target untested; no sales offer or promotion run | Scenario proposal; no observations or approvals inferred. $129 target untested; no sales offer or promotion run | estimate — unvalidated | data/products/hotel/; concept C1; no external evidence | Jordan Vale | Collect the evidence requested in this question before its dependent gate; target 2027-02-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | ftc-advertising; sba; gs1-barcodes |
| Mouse Hotel | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Customer evidence, marketing and launch | The marketing role | LAUNCH-03 | What claims can we support? | Claim-to-evidence list, demonstrations, endorsements/disclosures, product photos and instructions; the legal role reviews disclosure/IP concerns before publishing. | Only design intent can be described; no certified humane, detection reliability, capacity or flight performance claims | Scenario proposal; no observations or approvals inferred. Only design intent can be described; no certified humane, detection reliability, capacity or flight performance claims | estimate — unvalidated | data/products/hotel/; concept C1; no external evidence | Jordan Vale | Collect the evidence requested in this question before its dependent gate; target 2027-02-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | ftc-advertising; sba; gs1-barcodes |
| Mouse Hotel | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Customer evidence, marketing and launch | The marketing role | LAUNCH-04 | Which channel fits customer and economics? | Direct web sales, marketplace, retail wholesale, distributors, licensing or combinations; buyer behavior, net receipts, acquisition cost, fulfillment and cash implications. | Website learning pilot; hardware and Amazon contingent on terms, economics and readiness; Drone research only | Scenario proposal; no observations or approvals inferred. Website learning pilot; hardware and Amazon contingent on terms, economics and readiness; Drone research only | estimate — unvalidated | data/products/hotel/; concept C1; no external evidence | Jordan Vale | Collect the evidence requested in this question before its dependent gate; target 2027-02-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | ftc-advertising; sba; gs1-barcodes |
| Mouse Hotel | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Customer evidence, marketing and launch | The marketing role | LAUNCH-05 | Are launch materials and operations ready? | Product identifiers, packaging/dimensions, listing/sell sheet, images, substantiated copy, instructions, support, inventory, shipping/returns and applicable safety documentation. | Spec/instructions/warranty draft; origin, GTIN, insurance, tests and registrations not ready | Scenario proposal; no observations or approvals inferred. Spec/instructions/warranty draft; origin, GTIN, insurance, tests and registrations not ready | estimate — unvalidated | data/products/hotel/; concept C1; no external evidence | Jordan Vale | Collect the evidence requested in this question before its dependent gate; target 2027-02-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | ftc-advertising; sba; gs1-barcodes |
| Mouse Hotel | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Customer evidence, marketing and launch | The marketing role | LAUNCH-06 | What does a small launch have to prove? | Pilot quantity/budget, target conversion, contribution, returns, reviews/complaints, stock availability, stop/adjust criteria and a scheduled review owner. | Proposed first 50-unit pilot after release; target return rate <5% and zero welfare incidents are not achieved metrics | Scenario proposal; no observations or approvals inferred. Proposed first 50-unit pilot after release; target return rate <5% and zero welfare incidents are not achieved metrics | estimate — unvalidated | data/products/hotel/; concept C1; no external evidence | Jordan Vale | Collect the evidence requested in this question before its dependent gate; target 2027-02-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | ftc-advertising; sba; gs1-barcodes |
| Mouse Hotel | C1 | 1 | Sample preparation utility | 2026-10-24 | U.S. adults; Wisconsin illustrative base | Next private feasibility gate | Customer evidence, marketing and launch | The marketing role | LAUNCH-07 | Who does what after launch? | Customer support, returns/warranty, replenishment, marketing measurement, complaint escalation and decision to scale. Date the plan; confirm permissions before publishing. | Alex owns support/returns and claim review; Sam owns mechanical issues; Jordan owns app/flight where applicable | Scenario proposal; no observations or approvals inferred. Alex owns support/returns and claim review; Sam owns mechanical issues; Jordan owns app/flight where applicable | estimate — unvalidated | data/products/hotel/; concept C1; no external evidence | Jordan Vale | Collect the evidence requested in this question before its dependent gate; target 2027-02-15 | Not reviewed — no review date | Applicable planning question; any unchosen route is explicitly described in answer | ftc-advertising; sba; gs1-barcodes |
Sample — fictitious company. All numbers and people are invented scenario assumptions. This is draft concept paperwork; no physical testing, customer evidence, certification, filing or sign-off has occurred.