| key | value | source | note |
|---|---|---|---|
| MSRP | $129.00 excluding sales tax; invented target | Scenario assumption; not independently verified | Scenario assumption; not independently verified |
| Wholesale | $70.95; proposed 45% retailer gross margin before store costs | Scenario assumption; not independently verified | Scenario assumption; not independently verified |
| Cost floor | $58.6667 amortized packed manufacturing; $42.00 cash packed cost | Scenario assumption; not independently verified | Scenario assumption; not independently verified |
| Value hypothesis | Avoid lethal methods and simplify inspection; willingness to pay not established | Scenario assumption; not independently verified | Scenario assumption; not independently verified |
| Alternatives | Reusable live traps, exclusion, professional pest service; no real competitor price asserted | Scenario assumption; not independently verified | Scenario assumption; not independently verified |
| Terms | Proposed website prepay; wholesale net 30 after credit review; no actual offer | Scenario assumption; not independently verified | Scenario assumption; not independently verified |
| Warranty | Draft one-year manufacturing-defect remedy; counsel and state-law review required | Scenario assumption; not independently verified | Scenario assumption; not independently verified |
| Case pack and MOQ | Proposed case 6, initial wholesale MOQ 12; drone not offered | Scenario assumption; not independently verified | Scenario assumption; not independently verified |
| Lead time | Proposed 30 days after released production readiness; no delivery promise | Scenario assumption; not independently verified | Scenario assumption; not independently verified |
| Channel choice | Basic website pilot; Hotel controlled website pilot; Drone research, no consumer offer | Scenario assumption; not independently verified | Scenario assumption; not independently verified |
Sample — fictitious company. All numbers and people are invented scenario assumptions. This is draft concept paperwork; no physical testing, customer evidence, certification, filing or sign-off has occurred.